Blog

Blog

Guides, insights and straight answers from our gemologists — written to help you buy well, not to sell you something.

Featured · Foundations

Understanding the 4Cs of Diamonds

Cut, colour, clarity and carat — what each one actually costs you, where the money is well spent, and where it quietly is not. The one guide to read before you spend anything.

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Shapes

Choosing a Diamond Shape

Nine shapes compared on brilliance, size and value.

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Trends

This Season's Jewelry Trends

What people are actually wearing right now.

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Rather Just Ask Someone?

Fifteen minutes on a video call with a gemologist usually settles more than an hour of reading — including the questions you did not know to ask. It is free, and there is no obligation to buy.

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Diamond Education Engagement Rings Wedding Bands Trends & Styles Jewelry Care Ethical Diamonds
Education

What Makes a Diamond Sparkle

Why cut matters more than the other three Cs combined.

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Buying

How to Choose an Engagement Ring

Budget, size, shape and setting — in the right order.

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Sizing

Ring Size Chart

US, UK, EU and Japan conversions, and how to measure at home.

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Insights

How to Read a Diamond Report

The four things worth checking before you buy anything.

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Metals

Platinum vs Gold: A Guide

Which metal suits your skin, your hands and your budget.

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Wedding

Choosing Your Wedding Bands

Style, metal and fit — and the resizing trap to avoid.

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Care

Caring for Your Jewelry

Simple habits that keep a diamond bright for decades.

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Values

Why We Chose Lab Grown

The honest case for lab grown — and the claims we refuse to make.

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