Diamond Shapes Guide

Find your perfect shape

Diamond Shapes Guide

Every shape has its own personality. Explore the most popular diamond shapes and discover which one is right for your story.

What Is Diamond Shape?
Shape is the outline of the stone viewed from above — one of the first, and most personal, choices you will make.

Shape is not the same as cut. Cut describes how well the facets handle light; shape is the overall form — round, oval, emerald and so on. Cut quality you should never compromise on. Shape is entirely down to taste.

Quick Shape Comparison
Shape Brilliance Best For
Round Maximum Timeless, classic sparkle
Princess High Modern, contemporary looks
Cushion High Soft, romantic, vintage feel
Emerald Elegant (step cut) Minimal, sophisticated style
Oval High Elongating, flattering on the hand
Pear High Distinctive, unique statement
Marquise High Maximising size, bold elegance
Radiant High Versatile brilliance, all settings
Heart High Romantic, symbolic pieces
Detailed Shape Guide
A closer look at each shape's character.
How to Choose the Right Shape

Consider Their Style

Classic, modern or unexpected? Look at the jewelry they already wear — it tells you more than asking will.

Think About the Hand

Elongated shapes like oval, marquise and pear make fingers look longer and slimmer. Round and cushion suit longer fingers beautifully.

Balance Size & Budget

Oval, marquise and pear look larger per carat than round — often 10–15% more face-up area for the same money.

Match the Setting

Pointed shapes need protective prongs. Step cuts suit clean, minimal settings. Round works with absolutely everything.

Frequently Asked Questions
Which diamond shape sparkles the most?

The round brilliant — its 57 facets are mathematically engineered for maximum light return. Oval, princess and radiant follow closely.

Which shape looks the biggest?

Marquise, then oval and pear. All three carry more of their weight across the top, so they read larger than a round of equal carat.

Which shapes hide inclusions best?

Brilliant cuts — round, oval, cushion, pear. Their faceting breaks up light and disguises small inclusions. Step cuts like emerald and Asscher show everything.

Which shape is best value?

Anything other than round. Round diamonds waste the most rough during cutting, so they cost more per carat. An oval or cushion of identical quality is typically noticeably cheaper.

Is shape just personal preference?

Largely, yes — the best shape is the one the wearer loves. But some shapes need more care when buying, and we will tell you which.

Duties Included

Free insured shipping, nothing to pay on arrival

IGI Certified

Independent report with every centre stone

30-Day Returns

Change your mind, send it back

Elegant Packaging

Gift-ready in a lined presentation box