Diamond Shapes Guide

Find your perfect shape

Diamond Shapes Guide

Every shape has its own personality. Explore the most popular diamond shapes and discover which one is right for your story.

What Is Diamond Shape?
Shape is the outline of the stone when viewed from above — one of the first, and most personal, choices you'll make.

Shape is different from cut. Cut refers to how well a diamond's facets interact with light; shape is its overall form — round, oval, emerald and so on. The right shape comes down to the wearer's personal style.

Quick Shape Comparison
Shape Brilliance Best For
Round Maximum Timeless, classic sparkle
Princess High Modern, contemporary looks
Cushion High Soft, romantic, vintage feel
Emerald Elegant (step-cut) Minimal, sophisticated style
Oval High Elongating, flattering on the hand
Pear High Distinctive, unique statement
Marquise High Maximising size, bold elegance
Radiant High Versatile brilliance, all settings
Heart High Romantic, symbolic pieces
Detailed Shape Guide
A closer look at each shape's character.
How to Choose the Right Shape

Consider Their Style

Classic, modern or unique? Let the wearer's taste guide the shape.

Think About the Hand

Elongated shapes like oval and marquise can make fingers look longer and slimmer.

Balance Size & Budget

Some shapes look larger per carat — a smart way to maximise presence.

Match the Setting

Certain shapes pair beautifully with halo, solitaire or three-stone settings.

Frequently Asked Questions
Which diamond shape sparkles the most?

The round brilliant is engineered for maximum sparkle, though ovals, princess and radiant cuts are also very brilliant.

Which shape looks the biggest?

Elongated shapes like oval, marquise and pear tend to look larger for their carat weight.

Which shapes hide inclusions best?

Brilliant-cut shapes (round, oval, cushion) hide small inclusions better than step cuts like emerald.

Is shape just personal preference?

Largely, yes — the best shape is the one the wearer loves most. We're happy to help you decide.